Five Steps to ensure a successful Market Entry

If you don’t understand the importance of real estate when entering a new market, you won’t be able to support your business. Here are five steps to ensure a successful market entry.

1.) Understand the Demand: What is required? By when? Make sure you grasp the full scope of the request before proceeding.

2.) Partner locally: Selecting the right local partners from the beginning is essential. You won’t know every market and swift action is often needed. So get local support!

3.) Macro Analysis: Start by evaluating key markets. Consider demographics, talent availability, housing, real estate market conditions, infrastructure, competitor landscape, clients / partners and incentives. Determine which region or city aligns best with your requirements.

4.) Micro Analysis: Once you've identified the city or region, ensure the specific location meets your needs. Look at accessibility, urban development, footprint, growth potential, and pricing. Additional attributes will matter. The goal is to secure the optimal final location.

5.) Think Long-Term: Finding the right partners (landlords, municipalities, developers) to support your entry & growth can reduce friction when entering a new market. Factor this into your plans.

Corporate Real Estate allows you to work globally. Securing the physical backbone for your business is crucial when entering new markets.

Taking a holistic approach will make sure that you take an educated and data-driven decision not only on the right region and city, but final location as well.

Have any tips or experiences to share? Let's discuss!

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Link to orginal LinkedIn Post: If you don’t understand the importance of real estate when entering a new market, you won’t be able to support your business. Here are five steps to ensure a successful market entry.

Market Entry, Real Estate, Corporate Real Estate