Global Capability Centers (GCCs) Serve as a Gateway to India

If you don’t understand the importance of your real estate location strategy, you’ll never fully leverage market access for your business’ success. Here’s what you need to know to ensure your company stays ahead of the market based on the example of securing access to India’s vibrant start-up ecosystem.

Global Capability Centers (GCCs) are pivotal for multinational businesses, serving as gateways to India. But they offer much more.

GCCs contribute to corporate innovation by partnering with local start-ups to accelerate product development and drive growth. From mentorship to equity investments, here are some key highlights of this dynamic collaboration:

1️⃣ Equity Investments: GCCs invest in start-ups, typically acquiring 5-15% equity stakes, to accelerate innovation.

2️⃣ Collaboration Models: Through accelerator programs and strategic partnerships, GCCs and start-ups are tackling challenging use-cases with faster go-to-market strategies.

3️⃣ Proof of Concept (PoC): GCCs are initiating PoC initiatives with start-ups, evaluating the feasibility of their solutions and integrating innovative products into their operations.

4️⃣ Agility of Start-ups: Start-ups offer nimble solutions, providing GCCs with rapid responses and product delivery.

5️⃣ White-labelling Solutions: GCCs integrate start-up products, while start-ups focus on growth.

What's the bottom line?

Your company's real estate location strategy is crucial for accessing India’s innovative start-up scene. Strategic positioning ensures access to talent, expertise, and solutions, fostering innovation and driving competitive advantage. So make sure you take this into account when you choose your next hub!

Curious which industry leaders are doing it? Check out the article in the comments with contributions from Zinnov, Boston Consulting Group (BCG) and JPMorganChase .

Does your location strategy align with these opportunities?

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You don’t know how to set up a real estate strategy in a new region/country or need help with India specifically? Reach out!

Sources: GCCs eyeing 5-15% equity in start-ups for product acceleration

Link to original LinkedIn Post.

India, GCC, Real Estate, Global Capability Centers, Tech, Indo-European