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Why GCCs are the secret sauce behind multinationals thriving in India

And why Corporate Real Estate teams need to be prepared

Ever heard of GCCs? No? Global Capability Centers are the secret sauce behind multinationals thriving in India. Let's delve into why they matter and what they mean for Corporate Real Estate (CRE).

India has been ‘the talk of the town’ for a while, but misconceptions often cloud the picture as to why multinationals set up operations in the world's most populous country.

GCCs are the game-changer, empowering companies to harness India's diverse talent pool and strong tech scene. Think AI, machine learning, data analytics – the works. And guess what? As shared by Zinnov, demand is picking up.

From a CRE standpoint, staying ahead means staying informed:
◼ Keep your finger on the pulse of organizational shifts
◼ Be aware of trends within your company's field of business
◼ Understand India’s real estate dynamics
◼ Familiarise yourself with business practices and legal requirements

Because let's face it: if your company's eyeing India, setting up shop in Bengaluru, Hyderabad, or Chennai might be next on the agenda.

Step 1 is to be prepared.

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No idea how to set up a real estate strategy in a new region/country or need help with India specifically? Reach out!

Sources: Zinnov

Link to article: Zinnov post on LinkedIn

India, GCC, Tech Park, Corporate Real Estate

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